A small non-profit, Meeting of the Minds needed:

1. A website that could be built and maintained entirely by staff, and no budget existed for a web development team to build it.

2. Visually, the website needed to be able to compete with other organizations in the urban sustainability niche, which included well-funded foundations and venture capital-backed start-ups.

3. The information architecture needed to be adaptable to the organization’s changing programs and events.

4. As an organization focused on thought leadership, the website would need to be able to accomodate long articles, PDF reports, videos, and events.

I built the website using Wordpress and a complex Wordpress theme called DIVI. I relied on photos (stock and commissioned), icons, and infographic-style graphs to communicate the organization’s brand and focus. I liked to create long pages with primary and secondary menus.

I owned all aspects of the website, including all of the copywriting, all visual design, all HTML/CSS/JavaScript customizations, and all server-side webmaster duties. I was also responsible for all digital marketing related to the property, which included a robust email marketing strategy, LinkedIn ads, and active social media channels.